01
Foundations
1970s
Action Group founded
Industrial roots in timber and interiors manufacturing.
Timber yards become an industrial house.
Brand journey · Roadmap
Six plates.One mill line.
A zigzag of invention — from Action Group timber yards to HDHMR, Boilo, Studio on Wheels and the desk that still sits next to the press.
02
Invention
2017
HDHMR launched
India's first HARA board — high density, high moisture resistance.
HARA physics. Density over folklore.
03
Wet rooms
2019
Boilo invented
Boiling waterproof, fire-retardant HDF for wet and high-risk interiors.
Boil-test and fire, specified as one board.
04
Surfaces
2021
Decorative scale
Pre-Lam, UV, acrylic and Ornamatte added under one roof.
Core and décor under one roof.
05
The road
2024
Studio on Wheels 3.0
The travelling studio programme reaches neighbourhood India.
The showroom leaves Kirti Nagar.
06
The desk
2026
Next-gen web + CMS
Component-driven React storefront with a visual headless CMS.
Specification, CMS and the lead engine.