Chairman's message

Build what India actually lives with.

For decades, interiors in this country were specified around plywood folklore. We chose another path: engineer the core, document the TDS, and put the showroom on wheels so a carpenter in Jaipur can feel the board before he cuts it.

HDHMR was not a catalogue refresh. It was a refusal to accept that moisture, borers and weak screw-holding were “normal”. Boilo and Moist Master followed because kitchens, washrooms and value furniture each needed their own physics.

Ajay Daga

Chairman, Action Group